About Us

About Us

Formed in 1999, CIAA as a master agency within SIAA, has grown to nearly 100 active members in Colorado and Wyoming with over $310 million in total written premium.



CIAA By the Numbers


Member Agencies

$310+ M

2022 Total Member Premiums


Years in Business

How We Started

Continental Insurance Agency Alliance (CIAA) formed in 1999 as a SIAA regional master agency covering territories across Colorado and Wyoming, offering a range of agency development and marketing support that enables our member agencies to grow their business and increase their value while retaining their independence.

As longstanding agents ourselves, we offer deep industry understanding, unrivaled training and mentorship, and a unique toolkit to help your agency maximize its potential and grow.

Compare us to the insurance networks, insurance aggregators, and insurance clusters – we provide so much more.

Our mission

CIAA is dedicated to the creation, growth, and evolution of the local independent insurance agency.

Our core values

Treat agencies like partners. Foster the entrepreneurial spirit. Continuously seek innovation that makes a difference. Build long-term relationships based on honesty and integrity.

Our promise

We are the proven total solution for the independent agency and the proven distribution system for strategic partner companies.

The Reach of SIAA

Today, SIAA has 48 regional master agencies across the United States including Continental Insurance Agency Alliance, and has signed 13% of all independent insurance agencies across the country, making it the nation’s largest independent insurance agency distribution alliance, producing over $12.5 billion in total premium.

SIAA territories map

SIAA How it Works graphic

How We Work Together

Together with SIAA, Continental Insurance Agency Alliance (CIAA) provides access to insurance carriers and programs otherwise unavailable to agents, allowing our member agencies to compete with any size agency in a variety of personal and commercial markets.

SIAA’s unique business model provides member agencies a distinct advantage compared to other membership-based options, offering the best aspects of local relationships with Master Agencies such as CIAA and the benefits of being part of a large national organization. On both levels, we have developed business relationships and long-term successful results with our strategic partner companies, creating a financial benefit for our member agencies.

Should you decide to join, you would have immediate access to all the market partnerships, services, profit-sharing and incentives of both Continental Insurance Agency Alliance and SIAA.